Callaway Golf: Serious Innovation
Brand
Date
Feb 2024
Description
Callaway Golf highlights its latest equipment in 'Serious Innovation,' a technical 3D animation project that explores the core engineering behind their latest clubs. The piece utilizes detailed CGI product visualizations to dissect internal components, including the suspended energy core and urethane microspheres. Developed by Taco Truck Creative, the film uses high-contrast neon lighting and sharp graphic overlays to frame its performance narrative. Post-production and VFX were managed by Fellow LA, resulting in a sleek motion graphics sequence that emphasizes precision through cross-section detailing.
Style
Horizontal, Commercial, Neon, Graphic
Techniques
Animation, 3D render / CGI
Industries
Color
Scarlet
Jet Black
Background
3D Rendered Scene
Context
Advertising Campaign
Associated creatives
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