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Callaway Golf: Distance Any Way You Swing It

Brand
Callaway Golf
Date

Feb 2024

Description

Callaway Golf presents 'Distance Any Way You Swing It', a commercial campaign focused on equipment performance and club technology. The project integrates rotoscoped animation with detailed 3D render / CGI, positioning the product through a visual lens that highlights mechanics, impact zones, and club design. Produced by Fellow LA, with creative led by Taco Truck Creative, the film utilizes a futuristic aesthetic to detail swing paths and ball movement. The production blends live-action technique with motion graphics, tracing technical precision through red and blue overlays to illustrate how specific design features influence drive distance.

Style

Horizontal, Commercial, Futuristic

Techniques

Animation, 3D render / CGI

Industries
Golf
Color
Jet Black
Royal Blue
Crimson
Background

Solid Colour

Context

TVC / TV Commercial

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