Callaway Golf: Chrome Soft Pros
Brand
Date
Feb 2024
Description
Callaway Golf highlights the technical capabilities of its Chrome Soft ball in this campaign featuring professional golfers Xander Schauffele and Phil Mickelson. The video series focuses on the intersection of athlete performance and equipment responsiveness, with candid interview segments paired against live-action footage on the course. Produced by Fellow LA with creative input from Taco Truck Creative, the project utilizes cinematic framing and warm, natural light to document the mechanics of the golf swing. The edit balances detailed product close-ups with wide-angle sequences, capturing the consistency of the ball across diverse play scenarios.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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