Cadillac: Winter Retail 2021
Brand
Date
May 2022
Description
Cadillac’s Winter Retail 2021 campaign features a fleet of luxury automobiles, including the XT6, XT5, XT4, CT4, and CT5, navigating urban environments during the holiday season. The commercial highlights the vehicles through dramatic angles and dynamic lighting, positioning the automotive lineup within festive cityscapes. The film leans into a cinematic aesthetic, utilising live-action technique to contrast the clean lines of the vehicles against architectural backgrounds. Creative direction by Leo Burnett UK underscores a high-production-value approach, with sound design provided by Yessian Music.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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