Cadillac: Spring Retail
Brand
Date
Jul 2023
Description
Cadillac explores the intersection of luxury automotive performance and kinetic art in this retail campaign. The film presents a series of SUV models placed within natural desert and coastal environments, utilizing the interplay of natural light to emphasize vehicle silhouette and exterior design. Choreographed dance sequences provide a rhythmic counterpoint to the automotive footage, shifting between vast landscapes and urban architecture. With a score by SOUTH music, the commercial production employs bold graphic transitions to maintain a high-energy pace throughout the presentation.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Cobalt
Background
Desert
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.