Cadillac

One of One

Brand

Date

Mar 2026

Description

Cadillac explores its design heritage and future trajectory in the One of One project. The cinematic commercial features artist Lenny Kravitz, who navigates a dialogue between the brand's classic silhouette and modern automotive engineering. The production utilizes live-action techniques to frame the vehicles against twilight vistas. Through a balance of sleek nighttime driving sequences and detailed interior shots, the film emphasizes the brand's grand styling. The visual narrative relies on cinematic lighting and nuanced colour grading to highlight the contrast between vintage aesthetics and contemporary craft, with creative direction provided by William McVay.

Style

Horizontal, Cinematic, Warm, Cool

Techniques

Natural light

Industries

Luxury Automotive

Color

Jet Black

Forest Green

Background

Street

Context

TVC / TV Commercial, Brand Film / Corporate Video

Associated creatives

William McVayAgency / Creative

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Cadillac

One of One

Associated creatives

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