Cadillac

One of One

Brand

Date

Mar 2026

Description

Cadillac explores the intersection of heritage and innovation in 'One of One,' a cinematic commercial project featuring design visionary Lenny Kravitz. The piece bridges the brand's classic automotive legacy with modern sensibilities through a series of sweeping transitions between vintage models and current design iterations. The production utilizes high-contrast cinematic lighting and deliberate color grading to navigate between twilight exterior sequences and intimate, reflective interior close-ups. With creative input from William McVay, the narrative focuses on the tactile elements of automotive design, anchored by live-action cinematography that emphasizes form and presence.

Style

Horizontal, Cinematic, Warm, Cool

Techniques

Natural light

Industries

Luxury Automotive

Color

Jet Black

Forest Green

Background

Street

Context

TVC / TV Commercial, Brand Film / Corporate Video

Associated creatives

William McVayAgency / Creative

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Cadillac

One of One

Associated creatives

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