Cadillac
Magnificence
Brand
ProjectMagnificence
Date
Mar 2026
Description
Cadillac explores the intersection of precision engineering and artistry in its Magnificence campaign. The project centres on a luxury electric SUV, positioning the vehicle within a modern architectural landscape that contrasts with the intimate, gold-toned environment of a musician’s studio. Directed by William McVay, the commercial utilizes live-action technique to juxtapose the kinetic energy of a guitar performance with the polished, metallic surfaces of the automotive design. The final edit draws on cinematic lighting and a warm colour palette to maintain a consistent, high-end visual language.
Style
Horizontal, Action, Cinematic, Warm
Industries
Electric / EV
Color
Gold
Camel
Jet Black
Background
Set-dressed, Docks
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.