Cadillac: LYRIQ Sport
Brand
Date
May 2024
Description
Cadillac presents the LYRIQ Sport, a commercial campaign spotlighting the electric vehicle through a series of dynamic nighttime sequences. The production captures the SUV’s aesthetic details, focusing on the illuminated front grille, glowing headlights, and its integrated digital dashboard. Crafted by the team at Leo Burnett Detroit, the film leans into a cinematic atmosphere. It utilizes cool blue exterior lighting contrasted by amber turn signals and interior red accents, leaning into a live-action technique to showcase the vehicle within an urban environment.
Style
Horizontal, Cinematic, Warm
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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