Cadillac: LYRIQ Light Show
Brand
Date
Jul 2022
Description
Cadillac presents the LYRIQ Light Show, a promotional campaign focused on the brand’s electric vehicle debut. The production highlights the integration of the vehicle’s illuminated front grille and underglow lighting within a choreographed evening environment. Utilizing a cinematic approach, the campaign incorporates drone footage to capture a synchronized light display. INVNT Americas provided the agency and creative execution, while Yessian Music handled the music and sound design.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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