Cadillac LYRIQ Light Show 2022
About
This promotional video showcases the Cadillac Lyriq electric vehicle during a nighttime light show event. The vehicle is presented parked outdoors with its distinctive illuminated front grille and underglow lighting activated. Aerial shots reveal a synchronized light display surrounding the car among trees in an outdoor setting. The production features agency work by INVNT Americas and music and sound design by Yessian Music.
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Street
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Advertising Campaign
Brand Film / Corporate Video