Cadillac: When You Take Us
Brand
Date
Jul 2024
Description
Cadillac explores intergenerational movement and aspiration in 'When You Take Us.' The project captures a series of energetic interactions between children and high-profile athletes, including Damian Warner and Ellie Black, set across vibrant outdoor playgrounds. Developed by agency Publicis Toronto, the commercial utilizes live-action technique and bright natural lighting to establish a warm, clean aesthetic. The narrative bridges the gap between different stages of life, focusing on the kinetic energy of play and performance as a central theme in this automotive brand campaign.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Background
Park
Context
TVC / TV Commercial
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