Cadillac: One Inch Punch ft. RZA
Brand
Date
Jun 2022
Description
Cadillac explores the integration of high-fidelity sound within its luxury SUV lineup in this feature, starring music producer RZA. The spot spotlights the collaboration between the vehicle’s design and the AKG studio reference audio system, with close-up sequences detailing the front grille emblem, interior dashboard displays, and headrest-integrated speaker grilles. Executed through a cinematic lens, the piece leans into moody, cool-toned lighting to emphasize the premium materials throughout the cabin. Production was handled by Leo Burnett Detroit, with music and sound design provided by Yessian Music.
Style
Horizontal, Cinematic, Cool, Clean
Techniques
Natural light
Industries
Color
Jet Black
Charcoal
Background
Black Seamless
Context
TVC / TV Commercial
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