Cadillac: Cadillac: XT Range

Feb 2022

The Cadillac XT range commercial project presents the luxury automotive line through a series of dynamic sequences set across studio and scenic environments. The film focuses on the exterior design of the SUVs, capturing the detail of the front grille and headlamp housing through precise framing. Produced in collaboration with Saatchi & Saatchi - USA, the work leans into a cinematic and moody aesthetic. The edit utilizes fast-paced transitions and shifting color backdrops to establish a narrative, incorporating live-action technique to ground the vehicle within its environment. Post-production and VFX contributions were provided by StudioSet and Optix Dubai, with sound design managed by Saatchi & Saatchi - USA.

Horizontal, Commercial, Cinematic, Moody

Set-dressed

Advertising Campaign, TVC / TV Commercial