Cadillac: Cadillac Lift Off
Brand
Date
Jul 2025
Description
The Cadillac Lift Off commercial campaign presents a series of vignettes, blending sharp, high-production automotive showcases with human-centric lifestyle sequences. Moving between sweeping desert landscapes and dense urban environments, the film utilizes dynamic camera work to capture the scale and precision of the vehicles in motion. Produced by Local Boy with creative direction from agency Leo Burnett, the project relies on a cinematic live-action technique. The visual execution is defined by its atmospheric color grading, oscillating between warm, golden hour sun flares and controlled, cool-toned nighttime sequences.
Style
Horizontal, Action, Cinematic
Industries
Context
Brand Film / Corporate Video
Associated creatives
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