Cadillac Audacity of Blackness - Black History Month 2021

About

Cadillac marks Black History Month with the campaign 'Audacity of Blackness,' a montage that centers on community, cultural resilience, and diverse portraiture. The film transitions through archival footage and cinematic portraiture, moving from urban environments to gallery and landscape settings to construct its narrative. Developed by DDB North America, the project utilizes live-action technique to bridge historical protest scenes with contemporary community gatherings. The production, which includes contributions from Consulate for post-production and VFX, focuses on the intersection of portraiture and documentary storytelling.