C3 Presents

Sep 2023

C3 Presents developed a comprehensive brand identity for their festival programming, focusing on clear, high-contrast visual communication. The project balances large-scale event staging with editorial-style lifestyle photography and dynamic digital content. Puncture Design led the graphic design, establishing a visual language defined by bold typography and iconic hand gestures. The identity utilizes a vibrant palette of lime green and black to ensure visibility within public, outdoor festival environments. Techniques such as vector animation and motion graphics serve to translate complex safety and event information into clean, accessible imagery. This approach combines utilitarian elements with editorial aesthetics, including custom apparel and environmental installations.

Horizontal, Commercial, Clean

Advertising Campaign