C3 Presents: Brand Identity

Sep 2023

C3 Presents commissioned Puncture Design to develop a comprehensive brand identity system for their live event environment. The project establishes a visual language centered on high-contrast, vibrant color palettes of lime green and black, paired with a recurring motif of stylized hand gestures and iconography. This graphic design work spans physical festival signage, promotional collateral, and merchandise, including apparel and accessories. Execution emphasizes clean, vector-based aesthetics designed for visibility and impact in large-scale outdoor spaces. The identity effectively bridges the gap between functional event safety communication and artistic brand expression, utilizing typography and motion graphics to maintain consistency across both printed posters and digital animation platforms.

Horizontal, Commercial, Clean

Advertising Campaign