Brand Identity 2023

Description

This brand identity project for C3 Presents features a series of bold, high-contrast posters installed outdoors against a bright blue sky and grassy foreground. The posters combine striking lime green and dark grey blocks with graphic hand gesture illustrations and informative messaging related to festival safety. A colorful ferris wheel peeks over the top of the barrier wall in the background. Designed by Puncture Design, the campaign relies on clean graphic shapes and vibrant contrast to communicate key guidelines effectively in a public festival environment.

Style

Horizontal, Commercial, Warm, Graphic

Techniques

Typography

Industries

Festivals & Events

Color

Background

Clear Sky

Context

Advertising Campaign, Out of Home (OOH)