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Burger King: Real Feels

Brand
Burger King
Date

Aug 2025

Description

Burger King taps into the digital pulse of consumer appetite with 'Real Feels,' a campaign that visualises the widespread chatter surrounding fast food cravings. Developed by Dentsu Creative Philippines, the project shifts the focus from traditional imagery to the raw, unfiltered conversations found across social media platforms. The commercial relies on a stark, graphic aesthetic, utilising solid brown and cream backdrops to frame curated user tweets and screenshots. Through the integration of simple typography and kinetic motion graphics, the campaign translates digital sentiment into a cohesive visual language that captures the scale of 2024 fast food discourse.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Motion Graphics

Industries
Fast Food
Color
Chocolate
Cream
Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial

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