Burger King: Prom King

Aug 2018

Burger King’s Prom King campaign frames a narrative around high school rivalries, utilizing a series of controlled visual compositions to transition between familiar academic settings and the brand's physical locations. The spot leans into a cinematic aesthetic, defined by clean, symmetrical framing and stark, clinical lighting that draws the eye toward vanishing points in school corridors. Developed in collaboration with agency MullenLowe US, the live-action execution balances interior sequences against high-contrast exterior shots. The project employs a horizontal composition to maintain a consistent visual rhythm throughout the fast food brand's promotional piece.

Horizontal, Cinematic, Clean

Education Building

Advertising Campaign