Brand
ProjectProm King
Burger King Prom King 2018
Associated creatives
Tags
Description
This video piece for the Prom King project by Burger King opens on a static shot of an empty high school hallway. The corridor features a long wall of blue lockers on the left and red brick pillars interspersed with windows on the right. The floor is made of pale polished tiles reflecting the overhead fluorescent lights. Text overlays appear on screen referencing high school rivalries before transitioning to exterior shots of restaurant signage and American flags. The overall composition uses symmetrical perspective lines leading toward the background windows.