Burger King: March Madness
Brand
Date
Mar 2014
Description
This commercial for Burger King, created for the March Madness season, centers on a high-energy group gathering focused on sports. The campaign captures an intimate, live-action environment featuring a basketball-themed narrative, utilizing natural light to frame the candid interactions between fans and a featured athlete. Developed by Pitch, the project showcases the brand's promotional packaging within a domestic setting. The production was helmed by Caviar London, with post-production and VFX handled by Company 3 LA, animation by LOGAN, and sound design by Extreme Music.
Style
Horizontal, Commercial, Polished
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
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