Brand
ProjectMarch Madness
Burger King March Madness 2014
Associated creatives
Tags
Description
This commercial video for Burger King's March Madness project captures a lively sports-watching gathering in a brick-walled room. A tall athlete wearing a yellow and blue basketball jersey numbered 4 interacts with fans in the crowd. Another man proudly holds up a white Burger King paper bag displaying promotional text. The dynamic sequence features natural lighting and candid expressions among the excited group.