Burger King: La casa de PR
Brand
Date
Nov 2025
Description
Burger King commemorates its 60th anniversary in Puerto Rico with 'La casa de PR,' a campaign focusing on the brand's long-standing connection to local communities. The film moves across interior restaurant spaces and drive-thrus, centering on candid moments shared by customers across multiple generations. Developed by agency de la Cruz, the project utilizes live-action technique to capture a communal narrative. The cinematography alternates between warm interior lighting and natural outdoor light to emphasize the human element of the brand's history in the region.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Crimson
Background
Café
Context
Advertising Campaign
Associated creatives
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