Burger King commemorates its 60th anniversary in Puerto Rico with 'La casa de PR,' a campaign focusing on the brand's long-standing connection to local communities. The film moves across interior restaurant spaces and drive-thrus, centering on candid moments shared by customers across multiple generations.
Developed by agency de la Cruz, the project utilizes live-action technique to capture a communal narrative. The cinematography alternates between warm interior lighting and natural outdoor light to emphasize the human element of the brand's history in the region.
