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Burger King: Frozen Pink Lemonade

Brand
Burger King
Date

Sep 2024

Description

Burger King highlights its Frozen Pink Lemonade in this high-energy commercial produced by Paramount Brand Studio. The spot channels a vibrant, youthful aesthetic as it follows a group of friends navigating urban streetscapes, transitioning from sunny sidewalk hangouts to the interior of a Burger King restaurant. Employing a live-action technique, the commercial integrates bold graphic overlays in pink and yellow alongside shots of digital signage to signal the product's partnership with the VMAs. The cinematography captures a warm, bright atmosphere, punctuated by stylized color treatments that emphasize the beverage's presence within the fast food environment. STUCK IN MOTION handled the post-production and VFX.

Style

Horizontal, Commercial, Warm

Industries
Fast Food
Color
Pure White
Jet Black
Camel
Background

Street

Context

TVC / TV Commercial

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