Burger King
Burger King VMA Commercial
Brand
ProjectBurger King VMA Commercial
Date
Sep 2024
Description
Burger King’s VMA commercial utilizes high-impact digital compositing to transform an urban streetscape into a surreal, saturated environment. The spot, featuring VFX work by Hoody FX, centers on a city block defined by towering architecture and billboards, punctuated by cascading streams of fluid in vibrant pink, red, and yellow. Technical execution leans heavily into cinematic visual effects, with the street level layered in smoke and liquid textures. The overall aesthetic is driven by a distinct neon palette and a gradient sky, grounding the stylized imagery in a hyper-real urban setting.
Style
Horizontal
Techniques
VFX / visual effects
Industries
Fast Food
Background
Street
Context
TVC / TV Commercial
Associated creatives
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