Burger King: Anthem
Brand
Date
Feb 2024
Description
Burger King’s 'Anthem' commercial centers on the brand’s mascot in a high-energy casino environment. The film leans into a cinematic, live-action approach, capturing a sequence at a craps table where the mascot interacts with patrons under warm interior lighting. Developed by the agency MullenLowe, the spot maintains a fast-paced tone, punctuated by branded promotional graphics. Production for the project was handled by Sweet Rickey, with editorial support provided by PS260.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Burgundy
Cream
Gold
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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