Burberry: Alanna

Oct 2022

Burberry presents Alanna, a cinematic commercial video production centered on a series of evocative, high-contrast sequences. The piece leans into a moody aesthetic, capturing intimate details through macro photography and unconventional upside-down framing against a dark, atmospheric backdrop. Produced by SMUGGLER, the film features a study of texture and light, highlighting patterned apparel within both interior and exterior night environments. The project utilizes live-action technique to build a nostalgic tone, oscillating between the sharp focus of a single subject and the broader movement of urban commercial facades and transit spaces.

Horizontal, Cinematic, Moody, Nostalgic

Advertising Campaign