Bumble: Interest Badges
Brand
Date
May 2024
Description
Bumble’s 'Interest Badges' campaign highlights the role of personal hobbies in digital connection. The film captures the energy of active lifestyles, moving from morning routines to outdoor athletics through dynamic, cinematic framing. Produced by Easy Mondays and POSTER, the spot utilizes live-action technique and natural light to ground the app’s digital features in human experience. Post-production and visual effects were handled by Marshall Street Editors and UNIT Studios.
Style
Horizontal, Action, Cinematic
Techniques
Natural light
Industries
Color
Forest Green
Jet Black
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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