Bumble: Free Not Loose
Brand
Date
Oct 2023
Description
Bumble’s 'Free Not Loose' campaign explores the intersection of professional ambition and personal connection. Starring Priyanka Chopra Jonas, the project is set within a contemporary office and hospitality environment, tracking a series of collaborative professional interactions and casual, engaging conversations. The execution relies on a warm, cinematic atmosphere to frame its subjects, utilizing live-action techniques to emphasize a balance between career-focused drive and curiosity. Production was handled by Believe Media US.
Style
Horizontal, Cinematic
Industries
Color
Golden Yellow
Background
Office
Context
Advertising Campaign
Associated creatives
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