Logo
  • Home
  • ·Media
  • ·Genesis Brilliantly Overthought Genesis SUV commercial
Brand
Genesis
ProjectBrilliantly Overthought

Genesis Brilliantly Overthought 2026

Associated creatives

Rabbit
RabbitProduction
Jasmin Tarasin
Jasmin TarasinDirector
Alexandra Hay
Alexandra HayPartner
Lucas Jenner
Lucas JennerPartner
Marcus Butler
Marcus ButlerExecutive Producer
Morgan Hind
Morgan HindProducer
Maddy de Wilde Barr
Maddy de Wilde BarrProduction Manager
José Marquina
José Marquina1st AD
Jeremy Rouse
Jeremy RouseDirector of Photography
Nick Jackson
Nick Jackson1st AC
Michael Adcock
Michael AdcockGaffer
Daniel Miller
Daniel MillerLighting
Emerson Adcock
Emerson AdcockLighting
James Hopwood
James HopwoodGrip
James Cox
James CoxProp Master
Anastasia Pappas
Anastasia PappasHair and Makeup
Katherine Green
Katherine GreenWardrobe
Anousha Zarkesh
Anousha ZarkeshCasting
White Chocolate
White ChocolatePost Production / VFX
Gabriella Muir
Gabriella MuirEditor
Yanni Kronenberg
Yanni KronenbergColourist
Mosaic Music & Sound
Mosaic Music & SoundMusic / Sound
Byron J. Scullin
Byron J. ScullinComposer
Innocean Australia
Innocean AustraliaAdvertising Agency
Natasha Downs
Natasha DownsProducer
Benn Sutton
Benn SuttonExecutive Creative Director
Neil Walshe
Neil WalsheExecutive Creative Director
Laura Parker
Laura ParkerCopywriter
Simon Dall
Simon DallArt Director
Catherine Cumming
Catherine CummingGroup Account Director
Julie Lassabliere
Julie LassabliereAccount Manager
Hayley Phillips
Hayley PhillipsBrand Manager
Jenna du Preez
Jenna du PreezProduct Marketing Manager

Tags

woman interacting with luxury carwoman with curly hairblack luxury carluxury carblack carwoman in cream jacketcream jacket

Description

This commercial video for Genesis titled Brilliantly Overthought showcases a woman with curly hair interacting closely with a luxury black Genesis SUV inside a minimalist studio setting. Directed by Jasmin Tarasin with cinematography by Jeremy Rouse, the film features intimate close-ups of the vehicle's design details, exterior lines, badge, and interior features as the woman explores and touches the car. The lighting is soft and warm, complementing the polished black finish of the automobile and the cream jacket worn by the subject. Post-production was handled by White Chocolate with editing by Gabriella Muir and a score by Byron J. Scullin.