Breaking Brand Identity 2024

Description

This brand identity project for Breaking utilizes motion design and digital presentation to highlight the pressing issue of plastic degradation and microplastics. An open laptop sits centrally amidst a vast outdoor landfill dominated by discarded plastics, garbage, and mounds of debris under an overcast sky. The laptop screen dynamically cycles through web interface designs featuring bold typography, charts, data visualisations, and imagery related to ecological impact. The composition starkly contrasts advanced technology with real-world environmental pollution.