Berto reworks the osteria’s codes
Brand Identity
ProjectBrand Identity
Date
Sep 2026
Description
The brand identity for Berto reworks the osteria’s codes, grounding the restaurant’s visual language in a rich, earthy palette and tactile materiality. Designed by Jean-Michel Mercier and captured by photographer Eliane Cadieux, the project extends its aesthetic through custom typography and clean graphic layouts applied to menus, signage, and collateral. Utilizing natural light to emphasize texture, the imagery leans into a warm, editorial style. The visual system integrates red accents across traditional building facades and architectural details, balancing modern graphic elements with the classic, intimate atmosphere of a dining space.
Style
Vertical, Clean, Editorial, Warm
Techniques
Natural light
Industries
Restaurants
Color
Burgundy
Context
Advertising Campaign, Editorial
Associated creatives
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