Logo
Closed grey menu booklet with the name Berto placed on top of an open restaurant menu on a deep red surface with strong diagonal light.
Osteria typography printed on white sheer window curtain inside a black framed storefront window
Stack of white business cards with the name Berto printed in red script resting inside a deep red ceramic bowl.
A dark red branded book leaning against a light wood panel wall under warm lighting
Set wooden table with wine glasses, ribbed tumblers, and a ceramic vase against dark wood panels and reeded glass.
Exterior brick building wall featuring a light-colored projecting sign with red cursive text reading Berto.
Stacked amber ribbed glassware and round white coaster on a wooden shelf
Three blue matchbooks with red tips arranged on a deep red surface, featuring Berto branding and Italian text.
Closed grey menu booklet with the name Berto placed on top of an open restaurant menu on a deep red surface with strong diagonal light.

Berto reworks the osteria’s codes Brand Identity 2026

About

Berto's brand identity project translates the traditional osteria experience into a cohesive visual language. Designed by Jean-Michel Mercier and documented through photography by Eliane Cadieux, the work employs a warm palette and clean typographic layouts to unify the restaurant’s physical and printed elements. The identity relies on natural light and raw textures to anchor the brand, balancing modern graphic design with interior architectural details. The project spans from embossed menu covers and stationery to storefront signage, all unified by a consistent use of red accents against deep, earthy materials. The execution captures a refined atmosphere that aligns with the project’s editorial and commercial focus.

Brand

Berto reworks the osteria’s codes

Credits

Jean-Michel Mercier
Design
Eliane Cadieux
Photography

Industries

Restaurants

Styles

VerticalCleanEditorial

Techniques

Natural light
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