Brady: Gunboxing
Brand
Date
Mar 2026
Description
Brady addresses gun violence through 'Gunboxing,' a public awareness campaign developed in collaboration with agency OBERLAND. The project features a series of public figures and athletes, including Jeremy Boyd, Susan Dunklee, Josh Morgan, Dillon Shije, Tajay Ashmeade, and Torrey Smith, speaking directly to the camera from residential settings. Utilizing a documentary approach, the piece captures subjects interacting with cardboard packages within domestic environments. The execution relies on natural light and a clean, horizontal live-action technique to facilitate its messaging.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Advertising Campaign
Associated creatives
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