Brady addresses gun violence through 'Gunboxing,' a public awareness campaign developed in collaboration with agency OBERLAND. The project features a series of public figures and athletes, including Jeremy Boyd, Susan Dunklee, Josh Morgan, Dillon Shije, Tajay Ashmeade, and Torrey Smith, speaking directly to the camera from residential settings.
Utilizing a documentary approach, the piece captures subjects interacting with cardboard packages within domestic environments. The execution relies on natural light and a clean, horizontal live-action technique to facilitate its messaging.
