Brady
Gunboxing
Brand
ProjectGunboxing
Date
Mar 2026
Description
Brady addresses public safety in the 'Gunboxing' campaign, a public awareness project developed in collaboration with agency OBERLAND. The film features a series of high-profile athletes and figures—including Jeremy Boyd, Susan Dunklee, Josh Morgan, Dillon Shije, Tajay Ashmeade, and Torrey Smith—engaging with packaged boxes within residential interior settings. Utilizing a live-action technique, the production leans into a clean, documentary-style aesthetic. The execution relies on natural light and domestic environments to anchor the project's direct-to-camera delivery.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Background
Living Room
Context
Advertising Campaign
Associated creatives
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