Bouygues Telecom

B.iG

Brand

ProjectB.iG

Date

Dec 2024

Description

Bouygues Telecom introduces its B.iG service through this cinematic commercial spot, which leans into a humorous narrative tone. The campaign, developed with creative direction from BETC Paris and production by Iconoclast UK, depicts a cluttered living room transformed into an active investigation scene. Detectives pore over paperwork and SIM card evidence to explore the brand's billing options. Utilizing a live-action technique, the project maintains a clean aesthetic while highlighting detailed set design. The execution centers on comedic timing, supported by natural interior lighting and a structured, investigative premise.

Style

Humorous, Horizontal, Cinematic, Clean

Industries

Telecommunications

Color

Navy

Jet Black

Beige

Background

Living Room

Context

TVC / TV Commercial