Bouygues Telecom: B.iG
Brand
Date
Dec 2024
Description
Bouygues Telecom introduces its B.iG service through this cinematic commercial spot. Developed with creative direction from BETC Paris, the film employs a humorous narrative that frames the telecommunications offering within the context of a high-stakes investigation. The production, handled by Iconoclast UK, leans into a live-action technique to depict detectives surveying a cluttered living room turned crime scene. The set design features investigative elements like crime scene tape and paper-strewn surfaces, all captured under natural interior lighting to maintain a clean, grounded aesthetic.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Navy
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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