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BrandBottega Veneta
ProjectWinter 2026 Ad Campaign
A figure in a red hat looking out from the curved windows of a sculptural concrete pod structure with white Bottega Veneta text overlaid.

Bottega Veneta Winter 2026 Ad Campaign 2026

Associated creatives

Louise Trotter
Louise TrotterBottega Veneta Creative Director
Juergen Teller
Juergen TellerPhotographer
Binx Walton
Binx WaltonModels
Leon Dame
Leon DameModels
Lina Zhang
Lina ZhangModels
Sihana Shalaj
Sihana ShalajModels
Villa Terenzio and Fondazione Pagani
Villa Terenzio and Fondazione PaganiLocation
Milan
MilanLocation
Italy
ItalyLocation

Tags

modernist architecturesculptural concrete podconcrete podpod architecturemodel in windowred hatcurved panoramic window

Description

A campaign image for the Bottega Veneta Winter 2026 collection photographed by Juergen Teller and creative directed by Louise Trotter at Villa Terenzio and Fondazione Pagani in Italy. A model wearing a distinctive red hat and black garment stands inside a curved, futuristic concrete architectural pod overlooking the surrounding grounds. Diffused overcast natural light illuminates the textured, weathered concrete exterior and the panoramic glass ribbon window. The white Bottega Veneta logo is overlaid centrally across the elevated architectural pod.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-White (50%)
Medium Grey (30%)
Jet Black (20%)

Background

Residential Building

Context

Advertising Campaign