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Bottega Veneta: Spring 2026 Ad Campaign

Date

Jan 2026

Description

The Bottega Veneta Spring 2026 ad campaign, captured by photographer Juergen Teller, presents an editorial exploration of texture and heritage in Venice, Italy. Under the creative direction of Louise Trotter, the series traverses the city's historic grandeur, contrasting opulent architectural details like ornate stone columns and grand auditoriums with the brand’s signature woven leather craft. The imagery utilizes a distinct editorial aesthetic, leaning into a raw, direct photographic style that emphasizes the tactile interplay between feathered outerwear, suede ensembles, and structured tailoring. Featuring a cast including Anine Van Velzen, Bai Ruien, Libby Bennett, Liya Kebede, Saul Symon, and Sihana Shalaj, the campaign balances indoor intimacy with expansive outdoor settings. The visuals are punctuated by the clean, purposeful application of natural light, which highlights the rich tonal palettes and intricate details of the collection. With hair styling by Kei Terada and makeup by Dame Pat McGrath, the campaign maintains a consistent, refined look, supported by casting direction from Anita Bitton.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

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