BOSE: Tweet 6
Brand
Date
Dec 2025
Description
Bose introduces FanTracks, a live music project captured at Bose Studios that blends performance with interactive social media integration. The production channels an atmospheric, cinematic aesthetic, pairing dark studio environments with cool-toned lighting and futuristic visual cues. Featuring professional performers in stylized attire, the work utilizes motion graphics to display live user commentary alongside the musical session. The creative direction, led by the agency 360i, focuses on the intersection of live performance and digital connectivity, with music and sound production provided by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Cool
Techniques
Motion Graphics
Industries
Event
Super Bowl
Color
Jet Black
Sky Blue
Background
Set-dressed
Context
Music Video
Associated creatives
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