Bose explores the intersection of artistry and audio technology in this social clip featuring Charlie Puth. The film centers on Puth’s creative process, capturing his perspective on developing a unique sound while immersed in a recording studio environment.
Utilizing a live-action technique, the production leans into a moody aesthetic defined by sharp neon lighting and deep shadows. The vertical, cinematic footage highlights the physical experience of the brand's over-ear headphones through close-up shots and candid interactions with studio gear.
