BOSE: Flow Hard
Brand
Date
Dec 2025
Description
Bose explores the intersection of concentration and high-fidelity sound in the Flow Hard campaign. The film captures athletes in a moody locker room environment, balancing moments of intense, quiet preparation with transitionary sequences that move into expansive stage settings. Utilizing a cinematic, live-action technique, the project leans into dramatic lighting and intimate, focused close-ups to illustrate audio immersion. Creative direction was led by Visie Admin, with post-production and visual effects provided by LOCKT.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Navy
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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