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BOSE: Run The Vibe - SoundLink Max

Brand
BOSE
Date

Jul 2024

Description

Bose introduces the SoundLink Max speaker in this high-energy commercial campaign, showcasing the device's portability and audio power through a series of dynamic, movement-focused sequences. The film transitions between expansive outdoor settings and ambient indoor environments, utilizing natural daylight and warm artificial lighting to bridge the gap between casual listening and active social settings. The cinematography leans into action-oriented framing, pairing wide-angle shots of group choreography with precise, rhythmic detail views of the product. Produced with the creative involvement of Forager, the spot highlights the speaker's role in various environments through live-action technique and slow motion sequences.

Style

Horizontal, Commercial, Action, Warm

Techniques

Slow motion

Industries
Consumer Electronics
Color
Powder Blue
Jet Black
Background

Park

Context

TVC / TV Commercial

Associated creatives

Forager
Forager
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