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BOSE

Rule the Quiet
Brand
Date

Feb 2025

Description

Bose explores the intersection of focus and performance in the commercial project 'Rule the Quiet.' Featuring athlete Dylan Alcott, the spot captures an outdoor training session on a blue tennis court, highlighting the physical precision of his practice against the backdrop of an open-air environment. Produced by Bullfrog Media and Eric Tom & Bruce, the film utilizes sports cinematography to capture Alcott’s movement. The production leans into a warm aesthetic, captured through analogue film techniques and natural light, resulting in a distinct visual tone for the consumer electronics brand.

Style

Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

Consumer Electronics

Color
Hot Pink
Jet Black
Background

Sports Venue

Context

TVC / TV Commercial

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