BOSE
Rule the Quiet
Brand
ProjectRule the Quiet
Date
Feb 2025
Description
Bose introduces the 'Rule the Quiet' campaign, a commercial film featuring athlete Dylan Alcott. Set on an outdoor tennis court, the piece centers on Alcott’s preparation and focus as he navigates his training routine. The production, handled by Bullfrog Media and Eric Tom & Bruce, utilizes sports cinematography to capture the interaction between the athlete and his environment. The visual treatment leans into a warm aesthetic, incorporating natural light and an analogue film feel to emphasize the clarity of the setting.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Consumer Electronics
Color
Hot Pink
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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