BOSE: Music Made Me Do It
Brand
Date
Feb 2024
Description
Bose explores the intersection of personal focus and auditory immersion in its campaign, 'Music Made Me Do It.' The film transitions from the quiet concentration of a library setting to high-energy movement, illustrating the impact of sound on individual productivity and expression. Produced by London Alley with creative direction from Partners In Crime, the project utilizes cinematic framing and natural light to maintain a clean, warm aesthetic. The production emphasizes a live-action technique, contrasting the stillness of a library environment with the rhythmic motion of the subjects.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Rust
Pure White
Jet Black
Background
Library
Context
Advertising Campaign, TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.