BOSE: Hard Time
Brand
Date
Feb 2024
Description
Bose leans into the intensity of elite training in this sports commercial, "Hard Time." The project captures the focused preparation of athletes across indoor facilities and outdoor football grounds, highlighting the integration of audio technology within a high-energy environment. Directed through a cinematic lens, the piece utilizes slow motion and deliberate, moody desaturated color grading to emphasize the physicality of the workout. The visual narrative prioritizes dynamic motion through close-up sequences, placing athletic gear and headphones at the center of the performance.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.