BOSE: FanTracks Panthers 30
Brand
Date
Dec 2025
Description
Bose captures a raw, high-energy musical performance in this 30-second spot, FanTracks Panthers. The creative direction, led by agency 360i, centres on a lead vocalist and live band performing within a textured urban alleyway. Utilizing a live-action technique, the film integrates digital social media overlays directly into the performance space. With a soundscape curated by MAS-Music and Strategy, the production leans into a cinematic aesthetic, defined by warm, ambient string lighting and dynamic handheld motion.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Pure White
Royal Blue
Background
Alley
Context
Music Video
Associated creatives
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