BOSE: FanTracks Intro - hi
Brand
Date
Dec 2025
Description
Bose introduces the FanTracks experience through a dynamic commercial spot that bridges the gap between urban mobility and personal audio. The project captures individuals moving through a city street, emphasizing the intersection of sports apparel and lifestyle. Developed by agency 360i, the live-action technique leans into natural daylight to highlight the narrative. The project incorporates music and sound design by MAS-Music and Strategy to build the energetic rhythm of the urban environment.
Style
Horizontal, Commercial, Clean
Industries
Event
Super Bowl
Color
Navy
Light Grey
Gold
Background
Street
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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