BOSE: FanTracks Intro
Brand
Date
Dec 2025
Description
Bose introduces FanTracks in this commercial spot, focusing on the immersive experience of its latest audio technology. The narrative follows an interaction on a city street, shifting focus to an outdoor gathering defined by high-energy movement. Directed by the team at 360i, the project leans into a dynamic urban environment. The cinematography utilizes a shallow depth of field and warm natural light to capture the live-action sequences. Music and sound design are provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial, Brand Film / Corporate Video
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