A woman and a man wearing white fedora hats and light clothing posed together against a crinkled white backdrop for Borsalino.

Model wearing a wide-brim brown straw hat and plaid shirt sitting on a sandy beach

Two models leaning back-to-back wearing woven caps and light shirts against a white background for Borsalino

Two models wearing white hats by Borsalino pose together against a wrinkled white paper backdrop for the SS2026 campaign.

Man wearing a straw boater hat with a brown ribbon and a yellow ribbed sweater against a plain white wall

Borsalino Campaign SS2026 2026

About

Borsalino’s SS2026 campaign represents a masterclass in modern heritage, blending the storied craftsmanship of Italian millinery with a clean, contemporary visual language. Through a series of carefully composed editorial portraits, the collection leans into an aesthetic of understated luxury, prioritizing the tactile quality of straw and linen against a backdrop of draped, crinkled fabrics and sun-drenched sand. Photographer Annemarie Kuus captures this essence with a heavy reliance on natural light, which softly illuminates the intricate textures of the woven hats and the subtle architectural details of the garments. The collaboration between fashion stylist Agata Belcen and the brand results in a minimalist and refined aesthetic that feels both serene and highly intentional. With the skilled contributions of hair stylist Davide Perfetti and makeup artist Tanja Friscic, the imagery maintains a polished consistency that elevates the product into a lifestyle statement rather than a mere catalog. By juxtaposing neutral tones with flashes of vibrant color and dappled light, the campaign successfully bridges the gap between classic accessory design and modern fashion editorial photography. Model Lydia Reid grounds the visuals with a contemplative, relaxed energy that allows the Borsalino headwear to command central focus, cementing the brand’s enduring relevance within the competitive fashion accessories landscape.