Boots
Savvy Saver
Brand
ProjectSavvy Saver
Date
Jan 2025
Description
Boots introduces the Savvy Saver campaign, a commercial video project focused on highlighting value within the retail sector. The film features a series of candid and posed moments with a diverse cast interacting with beauty products in a bright, photo booth-inspired environment. Developed in collaboration with The Pharm and production partners Hogarth, the visual narrative relies on clean, live-action techniques and vibrant blue backdrops. The fast-paced editing and humorous tone emphasize accessibility through a rhythmic sequence of shopping interactions.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Big Box Retail
Color
Royal Blue
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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