Boots: Savvy Saver
Brand
Date
Jan 2025
Description
Boots introduces the Savvy Saver campaign, a commercial project designed to highlight affordability and accessibility within its retail environment. The film leans into a dynamic, live-action technique, capturing candid and posed moments with a diverse cast interacting with various beauty products. Set against a backdrop of vibrant blue drapes, the visual approach uses clean, bright lighting to emphasize the brand's retail focus. Agency The Pharm spearheaded the creative execution, with production handled by Hogarth.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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