Boots presents 'Feel Good As New,' a dynamic commercial video campaign that captures a wide range of beauty and wellness routines. The project employs live-action techniques to showcase a montage of diverse individuals engaging with cosmetics, haircare, and daily health practices.
Produced by Knucklehead, the film features split-screen compositions and close-up sequences of product application. The edit emphasizes active, personal care moments through vibrant palettes and expressive framing.