Boots: Car
Brand
Date
Nov 2024
Description
This cinematic commercial for Boots captures an intimate car journey, focusing on the interactions between two protagonists through a series of close-up portraits. The production, handled by Merman London, employs a live-action technique to convey a grounded narrative tone. The visual approach leans into an analogue aesthetic, utilising a shallow depth of field and a grainy filmic quality to heighten the sense of proximity and reflection during the commute.
Style
Horizontal, Cinematic, Grainy
Techniques
Analogue / film
Color
Navy
Jet Black
Background
Carpark
Context
Brand Film / Corporate Video
Associated creatives
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